And Beyond Burger has menus from Fridays and Del Taco to Hamburger Mary's Bar and Grill to upscale Brasserie Ruhlmann in New York City they're served at universities from Ohio State to Harvard and even theme parks like Legoland. At the grocer, Beyond retails for about $5.99 for two patties, while four Wegmans patties retail for about $5.44 online.)Īll this has made Beyond Meat big business.īeyond Meat products are in more than 32,000 grocery stores, including Kroger, Safeway, Publix, Target and Wegmans. (At Bareburger restaurant in the Hell's Kitchen neighborhood of New York City, a Beyond Burger costs $12.95 and a comparable beef burger is $11.99. Plus, he says, prices have "reduced drastically" to about the same amount as meat. "It's close enough that people eating it enjoy it the same way that they enjoy actual ground beef." 99 percent of the way there," he tells CNBC Make It. "Tens of millions of dollars have been invested into researching this product and making it better and making it more real meat-like. One tipping point in bringing plant-based "meat" to the masses has been the increase in product quality thanks to brands like Beyond Meat, James Kenji López-Alt, chef/partner at Wursthall restaurant in San Mateo, California, tells CNBC Make It. "So they're buying not only plant based meat, but they're buying animal meat and that's a really important breakthrough for us," Brown tells CNBC Make It. Those numbers haven't changed much in the last decade or so.īrown says the company found that 93 percent of the consumers in conventional grocery stores that are buying a Beyond Meat product are also putting animal meat their basket. Only 5 percent of Americans identify as vegetarian and 3 percent vegan, according to a 2017 Gallup poll. Whatever your burger pleasure, targeting meat-eaters is a smart move - there are way more of them than there are vegans and vegetarians. (One Beyond Burger patty has 380 milligrams of sodium according to the company website for comparison, Wegmans 80/20 ground beef patties have 90 milligrams per patty the average fast food single patty burger has 378 milligrams of sodium.) Beyond big business the process of traditional livestock production," says Allison Aronoff, Beyond Meat's senior communications manager.)Īnd although eating a plant-based "meat" is healthier than red meat in many ways, it can be higher in sodium than beef, says dietitian Jen Bruning. ("It's a process we're proud of, and one we feel consumers are more comfortable with vs. Still, Beyond Burger is processed (the plant ingredients are put through heating, cooling and pressure to turn them into a meaty substance), no more than vegan junk food, say some critics. "The burger is very tasty," but the sausages, "they could be real," says producer Mary Stevens. Two CNBC Make It staffers who tried Beyond Meat products also liked the burger but were even more impressed with its Beyond Sausage. Beyond Burger on pop singer Miss Krystle's YouTube channel. but I promise, this is actually really good," says meat-eating music producer That Orko after taste-testing Carl's Jr. "It's so meaty, it's almost kind of freaky," says vegan mom Emily Landry on her Instagram, after trying Beyond Burger at a Carl's Jr. Many are huge fans of Beyond Burger, which like a beef burger, can take grill marks, cooks slightly pink in the middle and releases juices when you bite in. Each 4-ounce Beyond Burger patty has 20 grams of protein and about 20 grams of fat, which is comparable to a beef patty. and A&W restaurants for now), which also includes brown rice and mung bean proteins, for a meatier taste and texture, according to the company's website. Beyond recently launched its 2.0 burger (available only at Carl's Jr. The main ingredients in the original Beyond Burger are pea protein, beet coloring and beet juice to make it "bloody," and potato starch and coconut oil to create juiciness. The lab technicians at Beyond Meat's research and development lab in El Segundo, California, are even trained meat sommeliers, and they are constantly innovating on the product.
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